Mikael & Jarl Matti proclaim Finland’s ‘Pink Revolution’
There is something in the air in South Ostrobothnia. In this episode, I speak to two members of a new football club in Seinäjoki, which has the noble aim of raising money for charity, while also providing a destination for retired footballers.
Guests: Mikael Muurimäki and Jarl Matti Antilla, Apollo FC players
Download an MP3 of Apollo FC: The Pink Dogs’ Noble Goals
Finland’s Pink Revolution
There is something in the air in Seinäjoki. What started as a small idea among a group of friends is blooming into something altogether more touching, caring and beautiful – not words that you usually associate with the game of Association Football. That ‘something’ is named Apollo FC. It is the rebirth of a team that existed in Seinäjoki back in the 1980’s. Now with a purpose, a cause that has caught the imagination of everyone that hears about it.
It began when a group of former players from Seinäjoen Jalkapallokerho (SJK), decided that they wanted to continue playing organised football with players of a similar standard. They cast around for team-mates, found that they had over 20 possible names, and so registered to play in the lower divisions of the football pyramid in Finland, securing a place in the 6th division.
This squad includes former fan favourites Mikael Muurimäki, SJK’s record goal scorer from it’s days in Kakkonen (Finland’s 3rd tier) and Luis Fernando, SJK’s oldest player who played in the 2014 Veikkausliiga aged 35. In fact, the age of the players in the squad ranges from 25 – 55 years.
I spent some time discussing Apollo FC players Mikael Muurimäki and Jarl Matti Antilla. Jarl Matti is also managing the team’s media work around his busy day job. The fact that a new team, playing in the Finnish 6th division needs a media manager says a lot. The first hint that they may have hit on something special was when they attracted 1000 Facebook ‘likes’ within the first week. No mean achievement.
Jarl Matti explained that Apollo FC ‘manifesto’ has now has two aims;
- to be a place for players of a certain standard (including some former professionals) to continue competing alongside old friends.
- to use the interest in the team to raise money for charity.
Once they realised that there was interest in the team from around Finland, they decided to divert that coverage and exposure elsewhere. Somewhere it could do good. The charity they will support in 2015 is Roosanauha (http://oma.syopasaatio.fi/roosa-nauha/5-2013) the breast cancer charity that is identified by a Pink Ribbon. The team will play in bright pink shirts and have the nickname Pinkitkoirat, the Pink Dogs. In 2015, Apollo will also use the slogan ‘For All Womankind’.
This is what has really grabbed the attention of people in the Etelä-Pohjanmaa region. Encouraged businesses to sponsor the team. Made people buy merchandise for a team that has hardly played a game. Look forward to seeing them play in the Regions Cup – like the non-league, FA Trophy in the UK! It is because ‘there is no good reason not to support the cause’. Everyone has a Mum, a Wife, a Daughter, everyone can relate to this cause.
SJK has worked hard over the past few years to build a real football culture in the town and Matti feels some of this is now reflecting on Apollo. This, and the fact that the Apollo squad also includes people in regular jobs, who have some ability but never played in the pro-game. That the squad includes a local bank manager, for example, helps build a connection with potential fans.
At the start of the season, Apollo FC decided it would aim to raise 5,000€ for the Roosanauha charity. That is pretty ambitious for year one, but after just two practice games, it seems they might have to adjust their sights. By the middle of April, only two months since launching the club, Apollo has raised 3,700€ and it shows no sign of stopping. Jarl Matti and Mikael were, unsurprisingly, proud and humble at what had been achieved so quickly, but they still have a ‘hundred’ fundraising ideas. The only limit is the fact that there are only 24 hours in a day.
SJK has been supportive of Apollo, but it doesn’t stop there. It has already been announced that there will be an event in summer 2015 involving Apollo, SJK and HJK Helsinki. That’s HJK who will be playing in Champions League qualifiers and SJK, who will be playing in Europa League qualifiers, taking the time to support the efforts of this new team from Seinäjoki.
That said, it is not just Apollo that is trying to redefine what a football club should be. Aki Riihilahti, the current CEO of HJK Helsinki, is one of the founder members and honourary ‘captains’ of Peace United. The former Crystal Palace and Finland player founded the club following a visit to the Za’atr refugee camp in Jordan, where he was inspired by the work of Finn Church Aid.
Although Apollo FC and Peace United have different aims, they have a similar ethos, one of giving, one of doing things for others. A revolution? Well maybe not strictly speaking, but clearly there is something in the air, something rather refreshing in the era of £5 billion TV deals. You never know, there might even be a few good games of football as well.
If you want to learn more about Apollo FC or, better still, want to support the fund-raising efforts, you can contact them at any of the following places;
- Facebook https://www.facebook.com/apollofi
- Twitter https://twitter.com/pinkitkoirat @pinkitkoirat
- Instagram https://instagram.com/apolloseinajoki
- Website http://www.apollofutis.fi/
You can find all of my previous content on SJK here https://explorefinlandpodcast.com/tag/sjk/
Next episode – End of Season 1 Credits