Provinssirock Festival & the Finnish Music Scene

Provinssirock new logo

Season 2, Episode 24
Juha talks about the history of the Provinssirock Festival, and the popularity of domestic music making it possible for Finnish-only events to sell-out.

Guest: Juha Koivisto – Festival promoter, Agent

Listen to the show  on your preferred podcast player  – iTunes or Stitcher radio or Feedburner

Download an MP3 file of Epsiode 24 – Provinssirock Festival & the Finnish Music Scene

Show Notes

Guest: Juha Koivisto – Festival promoter, Agent

Listen to the part 2 of this interview here

This week I talk to Juha Koivisto about his past as an integral part of Provinssirock. He explains how this event began as a co-operative organisation, with an idealistic, World Music feel. You’ll hear his reminiscences of booking Danzig back in the early-90’s, as this self-confessed punk-rock-kid started running the show, and then took it in a heavier direction, musically.

Juha also tells me about the recent circumstances that led to him selling the major stake in Provinssi. The competition from a growing list of festivals, along with higher band fees, mean the promoters need ever-deeper pockets. This means it is important, nowadays, for festivals to be part of a larger, commercial company in order to survive and thrive.

We also discuss the recent move into a more varied direction, with 2015 seeing headline acts from Muse, Faith No More, Calvin Harris and, Finnish favourites, Haloo Helsinki. This more eclectic line-up has seen the Provinssirock name abbreviated to, simply, Provinssi!

This part of the conversation ends with a discussion about Finland’s domestic music scene, and how it’s possible for many festivals to achieve high attendances with Finnish-only bills. We muse on the importance of TV in raising the profile of Finnish acts, and how rapper Cheek outsold One Direction in summer 2014. Fact!

Here’s a neat video from KomiaInfo that gives a great flavour of three of Seinäjoki’s biggest festivals:

Finnish Words in the Episode

  • Vauhtiajot – Race & Rock festival held in Seinäjoki each July
  • Vain Elämä – ‘Only Life’ TV Show where a group of musicians spend time in a summer cabin and perform each others songs


Next episode – Festvials part 2: Midsummer Metal & Tango Camper Vans


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